Full-arch case studies. Real practices, real numbers.
Every card is one practice's own result, with treatment starts, treatment value, ad spend and return on ad spend.
Six practices across the country. Every number checkable.
From Vermont to Nevada. Each card is one practice over its own stated period.
One number that matters: return on ad spend.
Using Sunset Valley Dental as the worked example, measured over 12 months.
How much treatment the advertising produced for every dollar spent.
Started cases, not leads or clicks, are what every result is tracked to.
Every figure, with what it measures.
Return on ad spend is treatment value divided by ad spend. Treatment value is reported by the practice. Treatment starts are patients who began treatment.
| Practice | Treatment starts | Treatment value | Ad spend | Return on ad spend | Measured over |
|---|---|---|---|---|---|
| Sunset Valley Dental | 64 | $1.13M | $120K | 9.4x | 12 months |
| Wojtowicz Dental | 11 | $316K | $15K | 21.2x | 3 months |
| Hillcrest Dental | 14 | $219K | $29K | 7.4x | 3 months |
| Anna Dental | 49 | $535K | $32K | 16.7x | 12 months |
| Esthetix Dental Spa | 28 | $170K | $11.8K | 14.5x | 3 months |
| Nooga Dentistry | 91 | $1.18M | $111K | 10.7x | 10 months |
Return on ad spend is treatment value divided by ad spend. Treatment value is reported by the practice.
About these case studies.
How is return on ad spend calculated in these case studies?
Treatment value divided by advertising spend, over the period stated for that practice. Treatment value is reported by the practice from its own records.
Are these practices real, and are they named?
Yes. Each case study names the practice, its city and, where the doctor has agreed to be named, the doctor. We publish the period alongside every figure so a short window cannot be mistaken for a sustained one.
Why is one practice's return measured on Google spend alone?
Because we hold no billed advertising spend for Esthetix Dental Spa. Its figure divides treatment value by the spend Google reported over three months. No Meta account was found for that practice, so no Meta spend is in the denominator.
Can I expect the same results in my practice?
Not automatically, and anyone promising otherwise is guessing. Whether a result transfers depends on the length of the period, the scale of the spend, the number of cases behind the figure, your clinical capacity, and whether you are losing cases at the same gate.
What counts as a treatment start?
A patient who began full-arch treatment. Not a lead, not a booked consultation, and not an accepted plan that never proceeded. It is the strictest of the available measures.
The numbers, in the doctors' words.
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Dr. JedFull-arch implant providerTheir marketing support has been incredibly helpful, responsive, and customized to fit the unique needs of our practice. They truly take the time to answer all of our questions and continuously tweak the marketing strategy to help us grow and reach the right patients.